Today is the age of technology and innovation, and to walk in pace with the changing business trends you don’t need to toil hard for promotions or spend extravagantly to set up the business. All you need is an attractive and impressive website. A good website has the capacity to generate huge traffic, build credibility and trust, and expand a business over the globe. In a word, right website can increase the sales as well as conversion rate of your business.
Sounds too easy, isn’t it? Well, it is but only if you know the appropriate way to build your website. There are 6 basic rules or principles that you should keep in mind in case of website design and development.
1. Keep It Simple:
While constructing a website, the top priority must be given to UX and UI designs. UX means user experience design and UI means user interface design. As the name suggests, user experience design is related with the comfort and convenience of the users while surfing through a website. Easy language, clear description of the services/products offered, influential yet very appealing program snippets must be used while creating the website to present a highly satisfying user experience. User interface is associated with the look and feel of the website. The colour scheme and graphics for the website must be picked after analysing the mindset of the targeted audience. To be precise, both UX and UI ensures that your website is created in a simplified manner, which is easy to understand and follow.
2. Build Brand Perception:
What is a brand actually? A brand can be determined as the goodwill, trust and expectation attached with a company name or product or service. So, you cannot create a brand name overnight, but you definitely can start laying the base for it by establishing a credible website. Brand perception solely represents what consumers are thinking about your services/products, so, for building brand perception, you will have to illustrate the benefits of your products/services via the content and graphics. Avoid exaggerating about your products/services, maintain a genuine voice that will impress the users more and help in developing credibility. Also, consider brand touchpoint to develop one of the best website design. Brand touchpoint maps will provide a thorough report on the tips and tools helpful in generating ideal user experience.
3. High Conversion Rate Optimization (CRO):
It is a very important factor in website design and development as it is associated directly with the conversion rate. Conversion rate denotes the number of visitors in website that actually got converted into customers over time, so CRO is associated with the profit and sales of the company. For good CRO in a website, try including an offers section, reviews unit, automated guides, free subscription links and similar other call-to-action buttons that will enable the visitors to participate in some activity or provide a scope for interaction.
4. Good Page Speed
The best website design is one that is always light in size and gets loaded in server in fraction of seconds. After all who wants to keep staring at that round loading sign? While constructing the pages, keep an account of the size of the pages generated because people might get disinterested in surfing your website if it takes too much loading time. Websites with good speed provide good user experience and also gets good ranking in search browsers like Google, Yahoo, Bing, etc. hence, guaranteed maximum conversion. So, for catching the interest of visitors, make sure the pages with content and images load fast.
5. Minimum Bounce Rate:
In case you are wondering what exactly the bounce rate is, let us explain that to you. Bounce rate means the percentage of visitors on your website who exited after spending only couple of minutes without any interaction. A high bounce rate is very harmful from the sales perspective. There are several tools such as Google Analytics which provide a report on the total bounce rate of the website. In order to reduce the average bounce rate of your website, start by evaluating the pages of the website in segments and then make certain changes where required to keep the bounce rate to the lowest.
6. Responsive Website:
Responsive pages means the HTML or CSS pages that can resize itself, its content and images, according to the screen of the device via which it is accessed. This is a very important point for a good ecommerce website design. At present, there are numerous versions of smartphones, tabs and laptops available, hence, generating responsive website pages means that the pages should provide good viewing experience and content readability in each one of those devices. A responsive website helps in easy access to the website from any device, thus making it very convenient for the users to browse your site.
Website design is the right combination of content, graphics and programming arranged proficiently to procure maximum web traffic and good conversion rate. Now that you know how to design website, get started with your website. For further advice or more specific website design tips, visit us at TechVizo