Gone are the days when setting up a business was really challenging due to limited budgets for promotions and hurdles in efficiently reaching out to the target audience, and measurement of such campaigns’ effectiveness. Pamphlets or word of mouth can only get you so far and advertisements in traditional media are expensive to say the least.
Nowadays however, thanks to the boon of online marketing, it has become really easy to promote a business as well as influence and target a larger more specific audience.
Now, some of you must be acquainted with this term Online Marketing or Digital Marketing whereas, some must be wondering… what is digital marketing or how to market a business online or how can it help a business and to what extent.
Well, in one line you can say, online marketing means reaching out to your potential customers at the locations they are situated and convincing them to invest in your product using several digital channels such as social media, websites, emails, etc. To launch a successful business online the strategy for digital marketing services has to be precise and effective. To help you guys in your quest, here are 6 ways to approach online or digital marketing.
1. Website:
The first step towards your dream involves setting up a user friendly and search engine friendly /optimised website. The content and design of the website should relate to the mindset and perception of the targeted audience. The website should be easy to explore and understand. Also, it must follow the best practices that aid search engines like Google to rank your website higher in search results. Find out more about it here
2. Social Media Marketing:
The Social media marketing starts with you creating an impact in numerous social media platforms such as Facebook, Twitter, Instagram, etc. Try to be innovative and publish unique posts mostly related to your field. Also, religiously respond to comments and posts of netizens because the more interactive you are, the more followers you will have on social media and that is exactly what you need. You can also avail the option of paid social media ads which will help you fetch more clients over time through Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager and other such social media ad platforms.
3. SEO:
Abbreviation for Search Engine Optimization, SEO is a vast field where using the power of content you can make your website and other web pages rank high in search engine result pages. SEO helps in building trust factor and also in fetching substantial traffic, so, in short, it helps in getting discovered for the right kind of online searches. Since SEO consists of numerous activities explaining the whole process is difficult but the basic approach is to ensure that the content is unique, and it contains the targeted keywords (a group of words that you want to be found for). Moreover, there should be proper interlinking done in the content as it helps in boosting other related web pages.
4. E-mail Marketing:
E-mail marketing is another fascinating aspect of digital marketing. There are several email marketing platforms which can be subscribed to for a certain monthly fee. In email marketing strategy, after finalizing a campaign, you introduce yourself and your services by the means of attractive mails that intrigues your potential clients and influences them to visit your website and consider your products / services. The tone and copy / content of your email communication is of paramount importance.
5. Content Marketing:
Content marketing…sounds very simple and easy. All you have to do is write some content, isn’t it? Well, it’s more than that. Content marketing basically helps you build trust and earn loyalty of your clients. How? In content marketing, the content should be appealing, distinct, resourceful and very much related to what your targeted audience is looking for. Value adding content will help you create a bond with your intended readers and ideally contribute towards establishing you as a thought leader in your field of business. This goodwill will innately create trust which in turn will earn you loyal customers in the long run.
6. Paid Online Ads:
You must have noticed ads that are displayed at the top and bottom of search result pages. Paid ads on google search result pages, affiliate websites and on social media will help your brand to reach out to your desired audience in a cost effective manner as you only pay when your ads get seen / served. This serves in increasing brand awareness and in building paid traffic to your web properties at a fraction of the cost of traditional marketing with well-defined metrics for performance and conversion measurement. You can generate such ad campaigns by bidding on particular keywords through platforms such as Google Ads, Bing Ads, Yahoo Gemini etc.
At last, we would like to end by saying online marketing is like a huge ocean and with these simple methods you can set your ship sailing towards your online business goals. Leave your comments in the comment section below and let us know what you think or ask anything that you want to know more about. We are a web design and digital marketing agency and would love to help you out.
